February 5, 2026 · FAQ Videos Team
Why Short-Form Video Matters for Experts
Short-form vertical video is the fastest way to build trust and reach new audiences. Here's why experts should pay attention.
Attention is short. Video is fast.
The average person scrolls through 300 feet of content per day. In that river of text and images, video stops the thumb. Short-form vertical video — the format popularized by TikTok, Instagram Reels, and YouTube Shorts — is now the single most engaging content type on every major platform.
For experts, this isn’t a trend to chase. It’s a distribution channel that finally matches the way you already communicate: by talking.
Text doesn’t scale trust
You can write a brilliant blog post, but readers don’t hear your voice, see your expressions, or feel your confidence. Video transmits all of that in seconds. A 60-second clip of you answering a real question does more for credibility than a 2,000-word article.
That’s not a knock on writing — it’s an acknowledgment that trust is built through presence, and video is the closest thing to being in the room.
The 90-second rule
The most effective expert videos are between 30 and 90 seconds. Long enough to deliver a complete, useful answer. Short enough to hold attention and get shared.
This constraint is actually a gift. It forces clarity. You can’t ramble for 90 seconds — you have to get to the point. And when you do, the result is a piece of content that feels authoritative and respectful of your viewer’s time.
You don’t need a studio
The biggest misconception about video content is that it requires professional equipment, editing software, and a production workflow. It doesn’t.
What you need is:
- A phone with a decent camera (anything from the last 3-4 years works)
- A quiet spot with decent lighting (a window works great)
- Something to say — which, as an expert, you already have
FAQ Videos handles the hardest part: figuring out what to say. The app gives you a prompt, you hit record, and you’re done.
Compound returns
Every video you record is an asset. It lives on your profile, your website, your social channels. It answers questions while you sleep. A library of 20-30 short videos covering your core topics becomes a reusable knowledge base that works for you around the clock.
The experts who start building that library now — while short-form video is still growing — will have a compounding advantage over those who wait.
Start with what you know
You don’t need a content strategy. You don’t need a posting schedule. You need one topic and one recording.
Pick the question you get asked most often. Open FAQ Videos. Record your answer. That’s the whole first step.