How do I figure out what to make videos about?

Start with the questions you already answer repeatedly — in DMs, emails, client calls, and comment sections. These are proven topics because real people are already asking them. Write them down as they come up and you'll have a content list within a week.

How many FAQ-style videos do I need to make an impact?

Most experts find that 20-30 videos covering their core topics creates a meaningful, reusable library. You don't need to record them all at once. Even two or three per week adds up fast, and every video you publish continues working for you indefinitely.

Should I combine multiple questions into one video?

No. The most effective approach is one question per video. This keeps each video focused, short, and easy for viewers to find. It also makes your content easier to share — you can send someone the exact video that answers their specific question.

What if I feel like my questions are too basic to make good videos?

Basic questions are the best questions. They have the highest search volume, the broadest audience, and they build trust with people who are just discovering you. The questions that feel obvious to you are the exact ones your audience needs answered.

Turn Your Most-Asked Questions Into Videos

You already know what to talk about on camera. You just haven’t recognized it yet.

The questions that fill your inbox, dominate your client calls, and show up in every DM thread — those are your content strategy. Not a mood board. Not a brainstorming session. The actual questions real people ask you, over and over, every week.

If you have been staring at a blank screen wondering what to say, you are solving the wrong problem. You do not need more ideas. You need to start paying attention to the ideas already coming at you. This is the core shift behind our What to Say on Camera guide, and this article walks you through exactly how to put it into practice.

Your most-asked questions ARE your content strategy

Every expert has a short list of questions that account for the majority of their conversations. A financial advisor hears “Should I pay off debt or invest?” weekly. A personal trainer answers “How much protein do I actually need?” daily. A therapist fields “How do I know if I need therapy?” in every initial inquiry.

These are not random questions. They represent real demand. People are searching for these answers right now, and they would rather hear it from someone who knows what they are talking about than read a generic blog post.

The mistake most experts make is assuming they need to come up with something original or clever. They do not. The best video content comes from the most common questions, answered clearly by someone with genuine expertise. That is the whole game.

Where to find your questions

Your questions are already showing up. You just need to start capturing them. Here is where to look:

DMs and emails. Scroll through your last 30 messages from clients, prospects, or followers. Highlight every question. You will see patterns within minutes.
Client calls. Pay attention to the first five minutes of any call. The questions people ask before you get into the real work are gold — they represent the gaps in understanding that your audience shares.
Comment sections. If you post anything online, the comments tell you what people want to know next. Even comments on other people’s posts in your niche reveal what the audience is asking.
Search queries. Type your area of expertise into Google or YouTube and look at the autocomplete suggestions. Those are the exact phrases people type when they need help.
Your own frustration. That thing you are tired of explaining? That is your highest-value video. The repetition is the signal.

If you have ever dealt with the blank screen problem, this approach eliminates it entirely. You are not inventing content. You are documenting conversations that already happen.

Why these questions make the best videos

There are three reasons FAQ-style questions outperform every other type of content idea:

Proven demand. Nobody is guessing whether people want this information. They already asked for it. You are not hoping a topic resonates — you know it does because it keeps coming up.

Natural language. When someone asks you a question in a DM, they phrase it the way normal people talk. That language is exactly how your future viewers will search for the same answer. Your content matches their intent perfectly.

You already know the answer. There is no research required. No outline to build. No wondering if you are qualified to speak on the topic. You have answered this question dozens of times. The expertise is already loaded — you just need to say it on camera.

How to build a question bank

Start a simple running list. A notes app, a spreadsheet, a doc — the format does not matter. What matters is that you capture questions as they come in, not after the fact.

Every time you answer a question in a DM, add it to the list. Every time a client asks something on a call, write it down afterward. Every time you see a question in a comment section that you could answer well, log it.

Within one to two weeks, most experts accumulate 15 to 30 solid questions without any effort beyond paying attention. That is not a content calendar. That is a video library waiting to be recorded.

Organize loosely by topic if you want, but do not over-engineer it. The goal is a bank you can pull from any time you have five minutes and a phone.

Turning a question into a 60-second video

Each question in your bank is one video. Not a series. Not a part one of five. One question, one video. This is the one-question, one-video framework in action, and it is the simplest way to stay focused and keep your videos short.

The structure is straightforward:

State the question. Open with the exact question someone asked. “People always ask me…” or “One of the most common questions I get is…” This hooks viewers who have the same question.
Give your direct answer. Do not build up to it. Lead with the answer in one or two sentences.
Add one layer of context. Explain the why behind your answer, share a quick example, or address the most common follow-up.
Close with a takeaway. One sentence that reinforces the key point or tells the viewer what to do next.

That is 45 to 75 seconds of content. No script needed. You know this material — you just need a prompt to get started. FAQ Videos generates these prompts for you automatically based on your topics, so you can skip the planning and go straight to recording.

The compound effect: 20-30 videos becomes a library

Here is where the math gets interesting. Record two to three videos per week and within two months you have a library of 20 to 30 videos. That library is not just social content. It is a reusable asset.

A prospect emails you a question? Send them the video. A new client needs onboarding? Share a playlist. Someone finds you on social media? They scroll through a catalog of proof that you know your stuff.

Each video works for you around the clock. It answers questions while you sleep, builds trust with people you have never met, and saves you from typing the same response for the hundredth time.

The experts who build this library early gain a compounding advantage. Every new video makes the collection more valuable, more discoverable, and harder for competitors to replicate. Your knowledge is the moat — video is just the medium that lets it scale.

Start today, not Monday

Open your last ten client emails or DMs right now. Write down every question you see. You will have your first five video topics within ten minutes.

That is not a content strategy exercise. That is the whole strategy. Your audience is already telling you what they need. The only step left is hitting record.